While a picture is worth a thousand words, data tells a more compelling story in today’s business world, where analytics and AI are influencing decision-making. “Data are just summaries of thousands of stories,” as Dan Heath, an American author, stated, “Tell a few of those stories to help make the data meaningful.” While data may hold tremendous amounts of business value, it remains inert unless insights are uncovered and translated into actions or business outcomes.
This is where business analytics comes into play. It transforms raw data into actionable insights that can optimise operations, enhance customer experiences, and improve overall business performance.
