VCNow manages the entire process, from connecting respondents, moderators, translators and clients to ensuring good audio, video and network quality. This ensures responses are captured well and stimuli content (if any) is shared virtually without impacting the experience. VCNow also manages and orchestrates the entire session, providing real-time support for troubleshooting any issues.

Recordings are then archived and uploaded for transcription, where they are processed through various tools to generate the desired output based on the objective and discussion guide.

This offers global reach, diverse engagement and faster market time. It delivers as good as, if not better than, human-quality accuracy, is cost-efficient, and enhances collaboration, leading to savings in time, money, and human effort. The comfort and confidence provided to respondents foster authentic feedback using a secure, user-friendly platform for effective implementation.