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IIM Ahmedabad FINTECH Programme

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Speak to Academic Advisor at +91-74282 90700

FINTECH: Business Models, Marketing, Strategy and Tactics (Online)


India is poised to emerge as a leading digital economy in the world. India is the world's no 1 country on data usage and is second only to China, in number of internet users. Monthly data usage/ user has grown 15 times since 2014 to 4 gb/ user/ month in Dec 2017 and is estimated to treble in the coming years, on the back of very cheap data prices. 4G users are already at 11 gb/ user/ month. With 425 mn internet users and 313 smartphone users, India is the leading Facebook country in the world with 270 mn users/ month.

On the back of technological advances like fast broadband internet, ubiquitous 4G wireless, significant and increasing smartphone ownership, real time payment systems to name a few, financial services are undergoing a significant transformation. No longer is the geographic vastness of the country and the diversity of languages, a barrier for financial institutions to reach their customers. Backed by a forward looking government policy to usher in digital India with initiatives such as aadhaar, UPI, India stack, etc, the Indian financial services seems poised to leverage emerging technologies to transform how financial services are produced, delivered and consumed in India.New start-ups are mushrooming to disrupt legacy financial business ecosystems. Some of these will become the next Unicorns- investment in intech has been the fastest growing sector in recent times.

Programme Insights AV by Prof Arvind Sahay

Know More About Programme

Disclaimer: By submitting this form, I hereby authorise VCNow and its representatives to contact me via call / SMS / email communication.

This program will cover Fintech, or specifically the disruption in financial services and the financial ecosystem caused by technology. It will examine how the advances and changes in technology can be harnessed and adopted to create new business paradigms for the financial industry. We will look at the implications of these changes to the regulatory environment, consumer protection and industry stability. These issues will be looked at from the perspective of the key actors of the industry – the financial institutions (including startups), the consumers (with a focus on the retail consumer) and the regulators.

In India, the digital & particularly the smartphone revolution is already contributing to accelerating financial inclusion on an unprecedented scale. Fintech will be a key driver of economic growth, social equity and a sustainable nation. The program has an integrative content and addresses multifunctional business management thinking in dealing with the emerging digital and increasingly blurred financial services landscape. It will prepare the participant to be a transformation agent in financial services ecosystem- both in leading disruption and reacting to disruption through technology.


  • To understand the impact of disruption in the financial industry caused by the intech tsunami.
  • To build strategies to deal with the disruption including how to disrupt and how to react to disruption.
  • To develop insights into the link between technology, regulation and consumer adoption in an increasingly digitalized world.
  • To provide tools that help to anticipate and participate in a consumer digital franchise of the future with a intech focus.

Topic Covered

  1. Disruption versus change
  2. Fintech disruption 2020 : Map of the Regulatory, Technology and Adoption Landscape in US, Europe, Asia, China & Africa
  3. Actors in Financial Services: traditional and new. The blurring of boundaries - traditional financial services irms, intechs and tech ins.
  4. Disruption in CX : design, UX, language, smart devices & apps, location
  5. Disruption in Infrastructure : The India stack and how to leverage it
  6. Cybersecurity and Risks from emerging technologies - navigating the risks for business success
  7. Disruptive Technologies : cloud, AI/ML, blockchain and data analytics The Regulatory Cycle : How intech has disrupted the regulatory mindset. How regulators are reacting and the implications for the future regulatory landscape in India.
    The opportunities created with the blurring of business boundaries : A Business model for digital financial services
  8. Strategy & Tactics to compete and win in financial services
  9. Consumer inclusion and protection Vs Systemic risk mitigation

Who is it for?

This program is aimed those who are already involved in or leading initiatives in intech in banks, NBFCs, insurance irms, mutual funds and investment advisories and intech irms. Fintech start ups may also ind the framework useful to learn concepts to accelerate their growth and ecosystem integration/ consumer adoption. Ideally you are a intech leader or CXO or function head with a role related to technology, or with the business roll out of intech applications and/ or with the marketing of intech services and/ or with the development of strategies for intech.


  • Prof. Arvind Sahay (Faculty Co-Chair)
    Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Prof. Rajan Raju (Faculty Co-Chair)
    Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


Nominations should reach the Executive Education Office latest by November 7, 2020
All nominations are subject to review and approval by the programme faculty (usually after the due date for receiving nominations). A formal acceptance letter will be sent to selected nominees accordingly. Click below to apply to the programme.

For more information please write to us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call us at +91-74282 90700

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To receive a certificate of participation from the institute, the participants need to fulfil the minimum requirement of 80% attendance. Absence from any session needs to be with the prior approval of the programme faculty chair.

Schedule: The programme will be conducted via an online platform in 100% live sessions through direct-to-device mode [D2D]. There is no classroom nor any on-campus sessions in this programme. Technology Partner for this programme is VCNow.

Application End Date November 7, 2020
Programme Start Date November 21 - 2020
Programme End Date December 20, 2020
Session Timing Sessions are scheduled between 10:00 am to 1:00 pm.
Session Dates November 21, 2020 | November 22, 2020 | November 28, 2020 | November 29, 2020 | December 5, 2020 | December 6, 2020 | December 12, 2020 | December 13, 2020 | December 19, 2020 | December 20, 2020 |

Programme Fee and Payment

INR 84,000 plus GST per person for participants from India and its equivalent in US Dollars for participants from other countries.

The programme fee should be received with the nomination form by the Executive Education Office latest by November 7, 2020 In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme. If a nomination is not accepted, the fee will be refunded to the person/organization concerned.

The programme fee can be paid online on IIMA website by clicking the payment link:
Online Payment link:

Programmes, dates, fee and faculty are subject to change at the discretion of the Institute without any prior notice. Fee once paid is non-refundable.