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Business Analytics Program Online

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Business Analytics has emerged as one of the most potential career options in terms of professional growth. Competence in analytics has become a critical skill for managers of new-age business organizations. Consequent to decades of information technology deployment, organizations today have more information at hand than ever before. But in many cases, the information is poorly utilized. Many organizations, therefore, miss out on potent competitive strategies.

This executive long-distance programme (with a residential component at IIMA) would be divided into modules covering among other topics Statistical Modeling, Machine Learning, Financial Analytics, Marketing Analytics, Human Resources Analytics and Operations Analytics. The overall value gained at the end of the programme is expected to build a solid foundation of business analytics.

Programme Highlight

  • Programme offered by India’s top ranked management school
  • The Programme provides excellent executive education in the field of Business Analytics
  • It would help improve managerial and leadership capabilities of participants
  • Specifically designed for working executives with all the flexibility benefits of interactive onsite learning
  • Participants are selected, based on elaborate selection process and profiling
  • Participants would be provided Library (restricted remote access)

Eligiblity Criteria

  • Applicants should be working professionals / self-employed
  • Graduate degree in a relevant subject with at least 50% of marks obtained
  • At least 2 years work experience in a relevant field is desirable

Course Duration and Delivery Mode

  • Live & interactive sessions once in a week (Saturday 3 PM to 6 PM) at VCNow centers across India
  • Duration: 6 to 8 Months

In-Campus Module

  • Three visits of 3 days each, total 9 days (Subject to Covid-19 guidelines).


  • Participants will be assessed for all the courses by IIM Ahmedabad
  • Certificate will be awarded by IIM Ahmedabad to participants completing the programme successfully
  • IIMA will provide Alumni status to all participants successfully completing the program, as per guidelines set by IIMA Alumni department

Programme Modules

  • Probability and Statistics
  • Data Visualization
  • R programming
  • Predictive Analytics - Linear Regression
  • Predictive Analysis – Logistic Regression
  • Forecasting
  • Machine Learning
  • Text Analytics
  • Fundamentals of Python Programming
  • Big Data Analytics
  • Human Resource Analytics
  • Operation Analytics
  • Marketing Analytics
  • Financial Analytics


The teaching approach will be highly interactive using the technological capabilities of programme partner VCNow. The pedagogy followed for the programme will consist of

Blend of lectures

Online lectures



Peer-to-peer learning

Role play and simulations

Case studies

Programme Director (Faculty Chair)


M.Stat & Ph.D from India Statistical Institute

Arnab Kumar Laha is Professor of Production and Quantitative Methods (P&QM) at the Indian Institute of Management Ahmedabad. He takes keen interest in understanding how analytics, machine learning, and artificial intelligence can be leveraged to solve complex problems of business and society. He has published his research in national and international journals of repute, authored a popular book on analytics and an edited book volume published by Springer. He has been named as one of the "20 Most Prominent Analytics and Data Science Academicians in India" by Analytics India Magazine in 2018. He is member of Indian Science Congress Association and Indian Statistical Institute.



Important Dates*

  • Last date of receipt of application : June 15, 2021
  • Registration & Initial payment of fee (Last date) : As per date specified in offer letter
  • On-campus modules (tentative): June 26 to June 28, 2021 (as per govt guidelines around the pandemic)
  • Online Class Starts : June 26, 2021

Programme Fees

  • Application Fee :
    INR 2,000/- + applicable GST (Non-refundable)
  • Programme Fee :
    INR 3,67,150/- + applicable GST

Installment Schedule

Description Amount (GST Extra) Deadline
Initial Payment INR 1,22,050 As per date specified in offer letter
Installment 1 INR 1,22,050 By August 10, 2021
Installment 2 INR 1,23,050 By October 10, 2021

Note T&C Apply. All above dates subject to changes.


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