A large part of leadership is effective communication. Yet, it doesn't always get the kind of focused attention it deserves, probably because “communication” is often comprehended only at a superficial level (fluency, reading, writing, etc.). Leadership Communication goes much beyond the 'what' and 'how' steps of usual communication. It needs a very specialized understanding of the strategic core of Communication, seen and perceived in the context of ever evolving business, technology and cultural landscapes. When used strategically with a deep understanding of all its dimensions, leadership communication can move mountains!
IIM Calcutta's Executive Programme in Communication Strategies for Corporate Leaders is unlike any other Communications programme. Going way beyond the commonly held perceptions of Communication, the programme presents new paradigms of leadership communication, bringing in concepts from a diverse set of disciplines and unveiling powerful tools and practices, including manoeuvres that can act as game changers in complex business scenarios.
The programme equips participants to use Communication as a remarkably efficient strategic tool in the achievement of personal and organizational goals.
Understand the strategic core of communication and its multidimensional potential
Explore Leadership Communication through diverse disciplines such as Gamification, Data Storytelling, New Media Technologies, Agility and Contemporaneity
Build trust and influence through communication in leadership roles
Study essential communication frameworks to navigate complex business environments through critical thinking and adaptability
Adopt a neo-classical approach to Communication Analytics
Understand the Argumentation / Persuasion theory of behavioral economics as communication converters
Certificate of Completion will be awarded to all successful candidates.
50+ Years
of Academic Excellence
4th in NIRF
India Rankings 2023
59th in QS Global MBA
Rankings 2024
76th in Financial Times Global MBA
Rankings 2023
Leading with Communication Strategy
Sales Pitch through Impactful Argumentation
Public Speaking—Crafting a Contemporary Public Narrative
Leveraging Digital Communication for Leaders
Inter-Cultural Business Communication
Data Presentations
Leaders as Conflict Processors—Conflict Resolution and Negotiation
Storytelling in the Digital Era
Communication Analytics - Visual Communication Trends
Communicating With(out) AI
Gamification
Thrive as a leader in the corporate environment by spearheading persuasive, confident, and decisive communication.
Monitor and measure the effectiveness of your communication to forge alignment between stakeholders at all levels.
Inspire collaboration, promote innovation and increase productivity through leadership communication.
Gain hands-on learning and interactive experiences to analyse, leverage and create communication opportunities.
Manage communication across multiple channels and maximise engagement throughout different audiences or stakeholder groups.
Dr. Rath has completed her Ph.D. in English from the Humanities and Social Sciences Department at IIT Mumbai. She has written extensively on innovative methods of communication analytics and seeks to contribute further to the multi-disciplinary field of corporate communication.
Dr. Roy obtained her Ph.D. in English Literature from Jadavpur University, Kolkata. Her research focuses on the intersection of philosophy, technology, gender studies, storytelling and new media. Her teaching style is to promote curiosity and use elements of game-based learning.
Corporate leaders are often faced with complex communication challenges and their success in these situations can determine the future of their organisations. They must develop communication strategies to understand the audience, tailor content to their needs and transform information clearly and concisely for effective communication that maximises results. By doing so, they can create meaningful connections with those around them and achieve excellence in communication.
Having the right communication strategies in place can ensure that your team receives clear direction and feedback to help move projects forward smoothly. With EPCSCL, you can learn to develop the language of leadership and know how best to keep your audience informed and engaged. This knowledge will lead to greater understanding among colleagues, improved collaboration and better overall results for your organisation.
The Executive Programme in Communication Strategies for Corporate Leaders (EPCSCL) from IIM Calcutta puts communication right at the centre and shines a light on each dimension. The programme's directors, Prof. Pragyan Rath and Prof. Nandita Roy, are experts in communication studies. They will deliver the programme, bringing in theoretical concepts from many disciplines and creating toolkits to help participants apply the learnings easily and effectively.
EPCSCL is designed for corporate professionals who need to use communication to pave the way for actualizing their vision and achieving goals through collective action. The programme will greatly benefit corporate leaders as well as those desirous of assuming higher leadership positions in the near future. Those in the following roles will find this programme immensely beneficial: CEOs, Directors, CXOs, Function/Department Heads, Senior Sales Professionals, Defence Leadership, Corporate Communications Professionals, Marketing Communications Professionals, Management Consultants and Team Leaders.
The programme curriculum is highly relevant to industry needs, helping senior corporate leaders with 8+ years of experience leverage communication as a strategic tool and lead effectively. It provides participants with the necessary skills and knowledge to meet their short- and long-term communication objectives. This programme will not only focus on the traditional aspects of communication, such as verbal and visual communication, but it will also cover more advanced topics, such as Communication Analytics, Communicating With(out) AI, Storytelling in the Digital Era, Leaders as Conflict Processors, Conflict Resolution and Negotiation.
Upon successfully completing the programme, the candidates will be accorded with Certification of Completion and the prestigious IIM Calcutta Executive Education Alumni status. They will benefit from the lectures and training modules from the renowned faculties of IIM Calcutta and the rich experience of a high-calibre peer network.
IIM Calcutta has partnered with VCNow — a premier Executive Education enabler — to deliver this programme. Participants can attend live online video lectures on their desktop/laptop, irrespective of their location. IIM Calcutta professors will deliver these lectures live from the institute and participants can interact with them virtually. The sessions are scheduled every Saturday from 10 AM to 1 PM . Moreover, participants are given the opportunity to visit the IIM Calcutta campus and learn things from the ground up through 2 campus modules (total 7 days).
Instalment plan | Payable amount |
---|---|
Instalment – 1 | INR 1,10,000 + GST |
Instalment – 2 | INR 1,00,000 + GST |
Instalment – 3 | INR 1,10,000 + GST |
Get the guidance you need to make sure that you are making the right decision here. Reach out to our Programme Advisors at (+91) 8929903380.