IIM Calcutta
Executive Programme
in Communication
Strategies for
Corporate Leaders

Batch 05

Develop effective communication strategies
for high-impact leadership

Last 10 Seats Available Only!
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Programme Overview

Corporate leaders must be adept communicators in the digital age, given the challenge of information overload and shortening attention spans. Whether you're a marketing communications professional striving to position your brand, a director trying to gain investor’s confidence, or a team leader seeking to motivate your colleagues toward success - communication strategies can make a world of difference. EPCSCL provides resources and guidance on crafting compelling communication strategies. It equips corporate leaders with the skills needed to convert their vision into action with powerful, effective leadership communication to gain trust, inspire and motivate teams, or communicate a clear sense of direction for organisational growth.

Programme Highlights

Sales Pitch through Impactful Argumentation
Duration: 6 months
Sales Pitch through Impactful Argumentation
Eligibility: 8+ years of work experience
Sales Pitch through Impactful Argumentation
Last Date to Apply - 15th March 2024
Sales Pitch through Impactful Argumentation
2 campus modules (total 7 days) at IIM Calcutta
Sales Pitch through Impactful Argumentation
IIM Calcutta Completion Certificate & Executive Education Alumni Status
Sales Pitch through Impactful Argumentation
Live online sessions every Saturday (10 AM to 1 PM)
Sales Pitch through Impactful Argumentation
Fee: INR 3,20,000 + GST Payable in easy instalments with loan options available

Learning Outcomes

Understand the strategic core of communication and its multidimensional potential

Explore Leadership Communication through diverse disciplines such as Gamification, Data Storytelling, New Media Technologies, Agility and Contemporaneity

Build trust and influence through communication in leadership roles

Study essential communication frameworks to navigate complex business environments through critical thinking and adaptability

Adopt a neo-classical approach to Communication Analytics

Understand the Argumentation / Persuasion theory of behavioral economics as communication converters

Learn the strategic side of communication with IIM Calcutta

BUSINESS AND CORPORATE LAWS Certificate from IIM Calcutta

Certificate of Completion will be awarded to all successful candidates.

IIM Calcutta Academic Excellenc Award

50+ Years 

of Academic Excellence

4th in NIRF India Rankings 2023

4th in NIRF

India Rankings 2023

59th in QS Global MBA,Rankings 2024

59th in QS Global MBA

Rankings 2024

76th in Financial Times Global MBA, Rankings 2023

76th in Financial Times Global MBA

Rankings 2023

Curriculum Structure

Leading with Communication Strategy

Leading with Communication Strategy

Sales Pitch through Impactful Argumentation

Sales Pitch through Impactful Argumentation

Public Speaking—Crafting a Contemporary Public Narrative

Public Speaking—Crafting a Contemporary Public Narrative

Leveraging Digital Communication for Leaders

Leveraging Digital Communication for Leaders

Inter-Cultural Business Communication

Inter-Cultural Business Communication

Data Presentations

Data Presentations

Leaders as Conflict Processors—Conflict Resolution and Negotiation

Leaders as Conflict Processors—Conflict Resolution and Negotiation

Storytelling in the Digital Era

Storytelling in the Digital Era

Communication Analytics - Visual Communication Trends

Communication Analytics - Visual Communication Trends

Communicating With(out) AI

Communicating With(out) AI

Gamification

Gamification

How does EPCSCL help corporate professionals excel?

Thrive as a leader in the corporate environment by spearheading persuasive, confident, and decisive communication.

Monitor and measure the effectiveness of your communication to forge alignment between stakeholders at all levels.

Inspire collaboration, promote innovation and increase productivity through leadership communication.

Gain hands-on learning and interactive experiences to analyse, leverage and create communication opportunities.

Manage communication across multiple channels and maximise engagement throughout different audiences or stakeholder groups.

Meet your Programme Directors

Prof. Pragyan Rath
Prof. Pragyan Rath

Dr. Rath has completed her Ph.D. in English from the Humanities and Social Sciences Department at IIT Mumbai. She has written extensively on innovative methods of communication analytics and seeks to contribute further to the multi-disciplinary field of corporate communication.

Prof. Nandita Roy
Prof. Nandita Roy

Dr. Roy obtained her Ph.D. in English Literature from Jadavpur University, Kolkata. Her research focuses on the intersection of philosophy, technology, gender studies, storytelling and new media. Her teaching style is to promote curiosity and use elements of game-based learning.

Alumni Speak

Frequently Asked Questions

Corporate leaders are often faced with complex communication challenges and their success in these situations can determine the future of their organisations. They must develop communication strategies to understand the audience, tailor content to their needs and transform information clearly and concisely for effective communication that maximises results. By doing so, they can create meaningful connections with those around them and achieve excellence in communication.

Having the right communication strategies in place can ensure that your team receives clear direction and feedback to help move projects forward smoothly. With EPCSCL, you can learn to develop the language of leadership and know how best to keep your audience informed and engaged. This knowledge will lead to greater understanding among colleagues, improved collaboration and better overall results for your organisation.

The Executive Programme in Communication Strategies for Corporate Leaders (EPCSCL) from IIM Calcutta puts communication right at the centre and shines a light on each dimension. The programme's directors, Prof. Pragyan Rath and Prof. Nandita Roy, are experts in communication studies. They will deliver the programme, bringing in theoretical concepts from many disciplines and creating toolkits to help participants apply the learnings easily and effectively.

EPCSCL is designed for corporate professionals who need to use communication to pave the way for actualizing their vision and achieving goals through collective action. The programme will greatly benefit corporate leaders as well as those desirous of assuming higher leadership positions in the near future. Those in the following roles will find this programme immensely beneficial: CEOs, Directors, CXOs, Function/Department Heads, Senior Sales Professionals, Defence Leadership, Corporate Communications Professionals, Marketing Communications Professionals, Management Consultants and Team Leaders.

The programme curriculum is highly relevant to industry needs, helping senior corporate leaders with 8+ years of experience leverage communication as a strategic tool and lead effectively. It provides participants with the necessary skills and knowledge to meet their short- and long-term communication objectives. This programme will not only focus on the traditional aspects of communication, such as verbal and visual communication, but it will also cover more advanced topics, such as Communication Analytics, Communicating With(out) AI, Storytelling in the Digital Era, Leaders as Conflict Processors, Conflict Resolution and Negotiation.

Upon successfully completing the programme, the candidates will be accorded with Certification of Completion and the prestigious IIM Calcutta Executive Education Alumni status. They will benefit from the lectures and training modules from the renowned faculties of IIM Calcutta and the rich experience of a high-calibre peer network.

IIM Calcutta has partnered with VCNow — a premier Executive Education enabler — to deliver this programme. Participants can attend live online video lectures on their desktop/laptop, irrespective of their location. IIM Calcutta professors will deliver these lectures live from the institute and participants can interact with them virtually. The sessions are scheduled every Saturday from 10 AM to 1 PM . Moreover, participants are given the opportunity to visit the IIM Calcutta campus and learn things from the ground up through 2 campus modules (total 7 days).

Programme Fees



Application fee: INR 2,500 + GST (Non-refundable)
Total Programme fee: INR 3,20,000 + GST
Instalment plan Payable amount
Instalment – 1 INR 1,10,000 + GST
Instalment – 2 INR 1,00,000 + GST
Instalment – 3 INR 1,10,000 + GST

Get the guidance you need to make sure that you are making the right decision here. Reach out to our Programme Advisors at (+91) 8929903380.