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Communication is key to success in every aspect of life and ever so in a competitive business environment. As professionals progress into larger roles, strategic communication capabilities become a key influencing factor to realize their goals, objectives, vision and mission.The overall objective of the programme is to equip participants with strategic skills in leadership communication to enable them assume leadership positions in future. The programme presents new paradigms of leadership communications in the form of maneuvers that can act as game changers in complex business scenarios that requires critical thinking, comprehending ever evolving mutable market scenarios and interlacing changes in organizational structures, crucial decision making, and persuasive merits in interacting with internal and external stakeholders. The programme presents new strategic frameworks of communication both theoretical and practical demonstrating their applications in diverse domestic and international corporate cases. The major takeaway of the programme is to provide a novel communication guidebook that can help corporate leaders operationalize their vision and mission.
This programme has not been designed as a finishing school curriculum with the typical soft skills package encompassing English speaking proficiency training and grooming etiquette. It is about the language of leaders who demonstrate through their visionary communications the strategic understanding and evaluation of firms, markets and end-users.
Executives in leadership positions at all levels looking to improve their impact and performance through effective and impactful leadership communication
Dr. Nandita Roy teaches communication at the Indian Institute of Management Calcutta. Her research is multidisciplinary, at the intersection of philosophy, technology, gender studies, storytelling and new media, with special emphasis on video games. Her academic training in qualitative research methods in humanities and new media, coupled with her experience in the media and communications industry, informs her understanding of philosophy, ethics, gender and media. She seeks to better understand how these intersecting areas can help create a more diverse, inclusive and ethical business environment.
Dr. Roy’s teaching philosophy is to inculcate in her students a sense of inquisitiveness and joy in learning. Through inclusive critical pedagogy using elements of game-based learning, she seeks to contextualise theoretical ideas for application in business contexts, thereby bridging the gap between theory and praxis.
She has previously worked at the Indian Institute of Management Lucknow, and National Geographic Channel, India.
Dr. Pragyan Rath teaches communication at the Indian Institute of Management Calcutta. Her research is multidisciplinary, at the intersection of post positivist critical thinking traditions, visual-verbal media intersection with special emphasis on semiology. Her academic training in ekphrastic traditions (visual-verbal) in humanities and aesthetics informs her understanding of corporate communication. She seeks to better understand how the intersecting fields of visual and verbal representations can help create a more nuanced methodology in market research.
Dr. Rath’s teaching philosophy is to inculcate conceptual imagination and the transitioning ability of the same into innovative methods of inquiry. Through design based critical pedagogy using elements of visual-verbal representational intersection, she seeks to contextualize the application of a new technique of representation – ekphrasis – into market analysis, thereby bridging the gap between the arts and business.
She has written extensively on innovative methods of communication analytics and pursues to contribute further in the multi-disciplinary field of corporate communication.
Programme Commences: | Feb 2023 |
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Total Fees of Batch 04: | INR 3,00,000 + GST (Fees subject to change for next batch) |
Interested applicants may apply online through the below provided application link. The application must be complete in all respects including uploading of academic and experience related documents towards proof and submission of Statement of Purpose (SOP) & Profile.
For more information and support speak to our Academic Advisors: (+91) 7290036877
About VCNow Executive Education
VCNow is a brand owned by Unified Collaboration Services LLP and is the largest infrastructure based HD Video Conference Service provider of the country with over 70 Virtual Classroom studios spread across 32 cities in India. VCNow Virtual Classroom provides for a near-real classroom experience with its highly interactive Live 2-Way High Definition Video Conference interface both through Classroom based and Direct to Device based learning platforms.
* Certificate Design subject to change